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					For a League of the Past, the Uniforms Live OnCopyright 2009 by the New 
					York Times.
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						Published: December 5, 2009 
							
								
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													Chris 
													Schneider/Associated Press |  
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													The 
													Broncos’ socks from the 
													team’s American Football 
													League uniform.
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													| It’s every retailer’s dream: 
													a product so hot that demand 
													outstrips supply. The
													
													Denver Broncos could not 
													have guessed that this 
													season’s hot product would 
													be one of the ugliest sports 
													socks ever created, the 
													brown-and-yellow, vertically 
													striped leggings that the 
													team wore a half-century 
													ago. .
 That does not seem to bother 
													Tim Kellond, who runs the 
													Broncos’ team store in 
													Denver. Kellond has sold 
													more than 1,800 pairs of the 
													high socks at $14.95 and 
													receives about 250 calls a 
													week from customers asking 
													when more will arrive from 
													the manufacturer who, he 
													said, has run out of brown 
													yarn.
 .
 “I thought I ordered a whole 
													lot that would last until 
													next year,” Kellond said. 
													“My problem is deliveries. I 
													get them in and sell them 
													out in two hours.”
 .
 The socks have been an 
													unexpected hit for the 
													Broncos and the
													
													N.F.L., which is near 
													the end of its season-long 
													50th-anniversary celebration 
													of the American Football 
													League. The original eight 
													teams — the
													
													Buffalo Bills, the 
													Denver Broncos, the Los 
													Angeles
													
													Chargers (now the San 
													Diego Chargers), the Boston
													
													Patriots (the New 
													England Patriots), the
													
													Oakland Raiders, the 
													Houston Oilers (the
													
													Tennessee Titans), the 
													Dallas
													
													Texans (the
													
													Kansas City Chiefs) and 
													the New York Titans (the 
													Jets) — have been 
													featured in legacy games 
													that have included vintage 
													uniforms.
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											| The last of these 16
											
											matchups will be Sunday when the 
											Patriots play the
											
											Miami Dolphins, who joined the 
											A.F.L. in 1966. The
											
											Cincinnati Bengals became the 
											10th team in 1968. The commemoration 
											of the A.F.L. has provided a 
											much-needed lift for the teams and 
											the league, which were looking for 
											ways to offset the effects of the 
											recession on merchandise sales.More than two dozen licensees have 
											been making about 100 A.F.L.-related 
											products, which have produced tens 
											of millions of dollars in sales, 
											said Leo Kane, the N.F.L.’s vice 
											president for consumer products.
 .
 “This economy has been challenging, 
											so it’s been a great story for our 
											clubs to have a positive story out 
											there,” Kane said.
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											 CJ Gunther/European 
											Pressphoto Agency
 
												
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													On Sept. 14, the Patriots
													and Bills
													wore uniforms like 
													those of the
													teams 
													in the 
													AFL |  |  
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											.Sales of throwback goods are a small 
											slice of the $3 billion worth of 
											N.F.L. merchandise sold annually, 
											but they are proving to be the 
											biggest sellers this year.
 .
 In New England, sales of A.F.L. and 
											50th anniversary goods have made up 
											20 percent of overall sales, 
											compared with 12 percent last year, 
											said Stacey James, a spokesman for 
											the Patriots. The best sellers have 
											been 50th-anniversary T-shirts for 
											$19.95 and red jerseys worn in 1963.
 .
 The Chiefs, who started in 1960 in 
											Dallas, played the Dallas Cowboys 
											this season in a contest billed as 
											“the game that never was” because 
											the teams never faced each other 
											when they were both in Texas. Sales 
											of red sweatshirts with the original 
											Dallas Texans logo have been hot 
											sellers.
 .
 We didn’t have vertically striped 
											socks, but it did very well,” said 
											Jim Fisher, the manager of 
											merchandise services for the Chiefs.
 Russ Brand, the chief operating 
											officer of the Bills, said 30 
											percent of all merchandise sales 
											this year had been 50th anniversary 
											or A.F.L. related.
 .
 “There was a lot of hype, and it’s 
											certainly helped,” he said.
 .
 Bills fans have celebrated their 
											team’s 50th anniversary at an 
											exhibit at the Buffalo and Erie 
											County Historical Society, which has 
											900 team-related items, many of them 
											from the collection of Greg Tranter, 
											an avid fan.
 .
 The exhibit includes black-and-white 
											photographs of players caked in mud 
											at the old War Memorial Stadium, 
											which had notoriously bad drainage. 
											Tranter, who has 100,000 
											Bills-related items in all, is 
											clearly fond of the team’s original, 
											silver-and-blue uniform.
 .
 Few exist because old uniforms were 
											given away to high schools at the 
											end of the season, said Tranter, who 
											grew up in Elmira, N.Y., and went to 
											his first Bills game in 1965. His 
											other favorites include a Johnny 
											Hero doll in a 1965 Bills uniform 
											and a straw hat that says “All the 
											Way with O. J.”
 .
 The A.F.L. still resonates with fans 
											not just because of the snazzy 
											uniforms and innovative marketing, 
											but because the league was a scrappy 
											underdog derided as a Mickey Mouse 
											league filled with N.F.L. rejects.
 .
 “The fans definitely felt that the 
											A.F.L. represented something new,” 
											said
											
											Angelo Coniglio, who runs
											
											RemembertheAFL.com. “The owners 
											were rebels, and they acted the 
											part.”
 .
 That spirit lives on in an
											
											HBO Sports documentary from 
											1995, “Rebels 
											with a Cause: The Story of the 
											American Football League.” The 
											one-hour program will be rebroadcast 
											on Dec. 31 and several times in 
											January.
 .
 “There are a lot of 20-somethings 
											looking at all these funny uniforms 
											and do not dig any deeper,” said 
											Ross Greenburg, the president of HBO 
											Sports. “This truly was the first 
											sports league that became a power on 
											its own.”
 
 Gee, I 
											wonder haw many copies of the 'FULL 
											COLOR FOOTBALL: The History of 
											the American Football League' DVDs 
											they might have sold, if they had 
											been available this year?
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						REMEMBER
						
			
						
						the
						
						
						
						AFL
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